Seiler Appliance first opened it doors in December 1976. When Dick & Lynn Seiler first opened, they started with selling General Electric Appliances and offered appliance service as well as expert sales and installation. They were located in their first location at 21 3rd Ave NE in Pocahontas.

They had moved here fresh out of College from Iowa Central Community College ,retail marketing class. Dick also had been working with his father John Seiler in the Appliance Business starting when he was a young teenager.

Lynn has been the Office Manager working along side Dick all these years.

Ron started in 1978 as a part time employee while working thru high school and started full time in June of 1982 after finishing his college training from Iowa Central Community College from the Retail Marketing Class. He has become a highly skilled technician earning several service excellence awards from General Electric Ranking him in the top 10% in the country.

Dick Seiler in the Compressor Life Test Area

Next came the opportunity to sell and service Maytag Appliances in 1979. In 1981 our 2nd move to a bigger location at 305 N Main (in the Pocahontas County ISU Extension BLDG). The year of 1984 brought yet another opportunity to sell & service Amana Appliances.

In 1986 we began Plumbing & Heating & Cooling. The business has grown with the addition of Trane & Lennox heating,cooling and Indoor Air Quality Equipment, Kohler and Delta Faucets and Fixtures.

In (1984) we moved to our new location at 317 N Main (the former Dolan's Furniture Store).

Tony Seiler started in 1993 working part time while still in High School, then in 1997 he started full time after graduating from High School. He completed Maytag Factory service training in 1998. Lennox Heating & Air Conditioning service in 1999. Lennox Duct work design in 2004. NATE (North American Technician Excellence) in 2005.

Chuck Houston started working full time in 2001 as a Plumbing Technician Equipment Installer and delivery person.

Tammy Laird stared working full time in 2002 as a clerical clerk and has become a valuable asset helping wherever help is needed.

Charlie white first started working part time the summer of 2001 while still in High School helping with installations. Then in 2005 he started working full time to help Ron on the Appliance side learning the repair trade in the Field.